THE SOCIETY OF VERTICAL CITY AND ARCHITECTURE
EN
KRENJPCN

A symbol that carries our identity

01 · IDENTITY

Corporate Identity

CORPORATE IDENTITY
ELEMENTS 02 · COLORS 11 · MODULE 12 GRID

The Society's CI consists of a symbol mark and a wordmark. Keep the proportions and clear space wherever it is used, in print or on screen.

01SIGNATURE
SVCA 심볼마크SVCA 워드마크
Primary signature · horizontalSYMBOL + WORDMARK
02Symbol
SVCA 심볼마크
Symbol mark (SVG)

Symbol mark

Silhouettes of rising towers are stacked in a circle, condensing the layers of tall buildings and the vertical city into a single form.

03Wordmark
SVCA 워드마크
Wordmark (SVG)KO + EN

Wordmark

The Korean name is used together with the full English name, THE SOCIETY OF VERTICAL CITY AND ARCHITECTURE. On narrow screens the shortened Korean form is used.

04Meaning
SVCA 심볼마크SVCA 워드마크
Dark background · reversed white

Meaning

The space between layers stands for the public value and the place for people that vertical space holds.

The upward-opening form expresses the Society moving toward the future on accumulated knowledge and technology.

05Clear space
Clear space X · based on symbol height
Keep at least X of clear space around the symbol and wordmark so no other element overlaps. The value of X will be confirmed by the Society.
06Minimum size
SYMBOL · MIN 24PX
WORDMARK · MIN 120PX
Minimum size is 24px for the symbol and 120px for the wordmark. Below that the form breaks up.
07Colours
INK#0E2A3D
BLUE#1C6FA8
01#D62828
02#F28C28
03#F2C21B
04#1F7A45
05#7FC4E8
06#1D4E89
07#6A3D9A
08#D9D9D6
09#14181B
2 base colours + group rainbow
08Usage rules

Usage rules

· Do not alter the proportions or spacing of the symbol and wordmark.
· Use the white reversed version on dark backgrounds.
· Do not add rotation, shadows, outlines or other effects.
· Minimum sizes are 24px for the symbol and 120px for the wordmark.

For original files, contact the secretariat (E. info@s-vca.org).

Don't · distortDo not stretch or squeeze the proportions
Don't · recolourDo not use colours outside the palette
Don't · busy backgroundDo not place on complex backgrounds
Don't · rotateDo not tilt or rotate
DOWNLOAD

CI source files

For AI (print) or SVG/PNG (web) source files, please contact the secretariat (E. info@s-vca.org).